Insight Platform

ChatGPT can make a picture of a dashboard, but we build what makes it right every time.

This is for organisations that run on their data and already use AI with it. We build the foundations your own AI tools need to produce dashboards you can trust, along with a way for your experts to correct the results, so that it improves the more they use it.

Dashboard or platform

A chat window starts from nothing every time you ask it something.

If you ask an AI tool for a sales dashboard on Monday and again on Tuesday, you may well get two good-looking pictures with two different numbers. Neither will tell you where its figures came from, and you cannot click into either of them to see the detail.

Illustrative diagram

A dashboard compared with a platform

A dashboard from a chat window

A dashboard from a chat window The same request on two days gives two different pictures with different revenue figures. Each starts from nothing, the numbers disagree, and you cannot drill into a picture or see where a figure came from. "Build me a sales dashboard" MONDAY £412k revenue, this quarter TUESDAY £398k revenue, this quarter ≠ Starts from nothing every time Same question, different numbers A picture: no drill-down, no source Learns nothing from your experts

A platform your AI builds on

A platform your AI builds on Five layers. A data model with provenance, agreed metric definitions, a component library and instructions sit under your own AI tools, which produce consistent, drillable dashboards. Experts rate their confidence in results, and those ratings feed back into the layers so the system improves with use. Dashboards Same numbers each time. Drill into any figure. Your own AI tools 4. Instructions for your AI tools Use these parts, these numbers 3. Reusable component library Charts and tables that drill down 2. Agreed metric definitions One meaning of "active customer" 1. Data model with provenance Every number traceable to its source 5. Experts rate their confidence The system improves from those ratings rated in use
A chat window starts from nothing every time, whereas a platform improves the more it is used and keeps your experts' judgement at the centre.

What we build

We build five things, and the fifth is the one that matters most.

01

A clean data model, with provenance

We bring your data together in one model, with every figure traceable back to the system and the record it came from (its provenance), so that when someone asks "where did that number come from?", there is an answer.

02

Agreed metric definitions

What counts as revenue, an active customer or a late order is written down once and agreed by the people who own those figures. Every chart then uses the same definition, whoever (or whatever) builds it.

03

A reusable component library

We build the charts, tables and filters properly once, so that they are accessible, consistent, and able to drill down from a total to the rows behind it. Your AI then assembles dashboards from these rather than drawing new ones each time.

04

Instructions for your own AI tools

This is written guidance your AI assistants read before they answer, telling them which data to use, which definitions apply and which components to build with. It works with the tools you are already paying for.

05

A learning loop with your experts at the centre

Each time the AI produces a result, the people who know the subject say how confident they are in it, and why, if they are not. Those ratings are stored alongside the question, the data and the answer.

The system learns from them which approaches your experts trust, which definitions need tightening, and where the AI should ask rather than guess. It improves with use, and your experts stay in charge of what "right" means.

This is the part a chat window cannot offer: because the people who know your business are teaching it, the system becomes a little better every week.

Who it suits

It suits organisations that live by their numbers.

  • Your analysts already ask AI tools for charts and summaries, and you are not sure the numbers agree.
  • Different teams bring different figures for the same thing to the same meeting.
  • You would like people to explore the data for themselves, without a queue of report requests.
  • You have experts whose judgement matters, and you want AI to learn from them rather than work around them.

We have built this kind of system before, including AI pipelines where people review, rate and correct what the AI decided. You can read more about that in our work.

Who you'll talk to

  • Calum
    Senior engineer and AI specialist
  • Chris
    Technical Director and founder

Calum has spent years building systems that learn from expert feedback, and Chris makes sure the data underneath them holds together.

Production Readiness Review

In five days, we will tell you whether it is ready to go live.

The price is fixed before we start, from £1,500. You will receive a short report with a red, amber and green summary, and the ten fixes that matter most, in the order we would tackle them.